Synamedia Iris is a cloud-hosted, software solution which consists of four main areas: Iris Ad Manager, Iris Ad Core, Iris Delivery, and Iris Ad Client. While Iris can provide a comprehensive, end-to-end solution, it can also be used as a modular platform with capabilities that can be deployed depending on your needs.
The following image shows the overall architecture Synamedia Iris.
While Synamedia Iris does include an intuitive graphical user interface (GUI) in Iris Ad Manager, all product configurations can also be managed using our published APIs. This enables you to easily incorporate Synamedia Iris into your existing systems, workflows, and practices while using automation to reduce the amount of manual effort required to maintain and manage a large number of simultaneous campaigns. Some of these APIs include:
Audience Definition
Campaign Commands
Creative Commands
Inventory (Channels, Devices, KVP, Platforms, Lineups, Clash)
Key-Value Pair Targeting
Reporting
