Click-through URL in Synamedia Iris Ad Manager refers to a feature that enables advertisers to incorporate clickable links within their video ads. This feature serves as a compelling call-to-action, allowing viewers to directly interact with the ad by simply clicking on the embedded link.
When a user engages with the click-through URL, they are typically redirected to a designated landing page, or a specific website specified by the advertiser.
It is important to note that Synamedia Iris Ad Manager supports click-through URLs exclusively when ad assets are added with creative APIs. Utilizing creative APIs ensures the availability of the click-through URL functionality, providing advertisers with the capability to maximize the effectiveness of their campaigns.
You can use an external click-tracking URL along with the click-through URL. External click-tracking URLs provide an alternative method to track user clicks independently of the click-through URLs specified within Iris ad manager. By utilizing external click-tracking URLs, you have the flexibility to gather additional data, implement custom tracking mechanisms, or integrate with third-party analytics tools.
This approach allows you to maintain more control over click data, measure campaign performance using your preferred tracking system, or gather specific insights that are not available through the ad server's built-in tracking capabilities. It can be particularly useful when you want to combine data from multiple sources or when you have unique tracking requirements for your campaigns.
As part of the ongoing improvements, Iris Ad Manager's reporting module will be enhanced to provide detailed "click" metrics and introduce new calculated metrics, Click-Through Rate (CTR). The addition of click metrics and CTR enables advertisers to gain valuable insights into the performance and effectiveness of their clickthrough URLs, allowing for informed decision-making and campaign optimization.
Note: To ensure seamless user interaction, it is imperative to verify that your player and client-side application is equipped with the essential capability of click-handling functionality. This feature enables users to effortlessly engage with the click, allowing them to redirect to the landing page once the user clicked on the ad.
