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The Apps Insights dashboards aim to deliver insights into how users navigate to content. We identify how many decisive journeys there are and how many people take the long way around, including how many of those navigational journeys result in content being watched.
App Insights also host feature analytics which provides insights into feature usage and content discovery using features. Feature analytics for features like booking, downloads, third-party app analytics so on are presented.
Journey is a key definition inside App Insights. We have defined a journey as the series of interactions between two viewing sessions or to a viewing session from standby. Since no two people get to a channel in an identical fashion, we have classified all journeys into five categories, based on journey duration and number of UI interactions.
With these two parameters, we have defined five journey types:
Decisive journeys - These are short, direct journeys to content that indicate an intent of appointment to view.
Opportunity journeys - These are longer direct journeys. These represent an opportunity to improve our UI since they also indicate an appointment to view.
Browsing journeys - These are long journeys. Users take time and browse through the content catalogue. It is observed that this pattern is followed more for Movie viewing.
Binge Watch journeys - These are journeys with no interaction and users continue to watch the next asset in a VOD boxset or playlist, typical of binge-watching.
Passive journeys - These are Live content, only journeys that typically start from standby and have very few steps. These journeys demonstrate minimal use of the UI.
Other key metrics inside App Insights
KPI | Description |
|---|---|
Active Users | Number of active users on the service |
Active Devices | Number of active sessions on the service |
Total Journeys | Total number of content discovery journeys on the platform |
Split by Journey types | If journeys are considered a proxy for type of viewing, understanding the number of Decisive (appointment-to-view) versus longer (Browsing) journeys is very insightful |
Impact of journeys | A journey is only as good as its outcome – that is, when the journeys result in content being watched. This is measured as led to a view or viewing changed metrics |
Steps/Journey | Average number of steps for a journey which can be refined by device type (iPad, Smart TV), Service Type (Linear, VOD) |
Duration/journey | Average duration for a journey which can be refined by device type (iPad, Smart TV), Service Type (Linear, VOD) |
Split of journeys to content | Understanding the launch and end point of journeys - By channel, by VOD asset, by content rail, by menu area, by feature (eg. Search) |
Menu | These are the main areas in the App/TV UI. You can navigate between Menus and at any point only one menu is being used. |
Swimlanes | This represents the content Rails. All swimlanes are embedded in a Menu and this link is present in the Swimlane performance table. |
Understanding feature usage | Understanding the reach and impact of features – the number of accounts using a feature, frequency of using a feature and the success rate of getting to a viewing session. |
Multi-user profile | Understanding content consumption across multiple user profiles |
