Synamedia’s Clarissa is a comprehensive solution that turns your data into insights focused on maximizing business outcomes. The solution allows you to reduce operational costs and churn rate. Additionally, it leads to better engaged and satisfied subscribers by offering intuitive experiences and streamlined customer journeys. With Clarissa, you can boost revenue by acquiring and packaging content into enticing offers and promotions. You can also deliver content and advertisements that are more relevant and engaging to the intended audience, increasing the likelihood of capturing their attention and generate more value.
Collecting, organizing, and analyzing data across your system, Clarissa gives you a holistic view of platform performance and content consumption. The solution also provides configurable visualizations of the data that helps to recognize trends and correlations and enhance performance.
Clarissa addresses four main areas of the overall video experience – Viewing Quality, Subscriber Experience, Viewing Consumption, and Audience Profiling . In addition to using standard industry metrics, the solution utilizes data that can be refined to align with local business rules or practices. Clarissa then transforms all of these metrics into insights to help you increase ARPU (average revenue per user), identify targeted upsell opportunities, or meet other business goals.
In today’s rapidly changing market, it is essential to know your subscribers. By partnering with Synamedia, a video-focused solution provider, you can leverage our global industry expertise and experience to get the right insights for building a compelling video service that stands apart from the competition.
Improves your application experience by understanding how subscribers discover and consume content
Quantifies the impact of outages and performance issues on subscriber engagement and retention
Captures viewing trends and content popularity across all devices
Profiles your audience into addressable segments for better targeting of advertisements and campaigns
Deploys on-premises or in the cloud
Quantify QoE (Quality of Experience) and QoS (Quality of Service) and their effect on subscriber behavior to minimize outage impact
Understand performance issue influence on engagement and retention to increase customer service effectiveness
Provide resolutions quickly to improve customer service efficiency
Compare time spent browsing versus viewing to track UI efficiency and performance
Determine features that have the most traction to drive higher usage patterns
See how subscribers use UI for navigating services and finding content to enhance accessibility and discovery
Track subscriber video consumption across device types to increase recommendation and promotion relevancy
Identify popular or trending genres of content for promotion to better target your market segments
Calculate content ROI to maximize value
Segment viewers into standard profiles based on viewing patterns, preferences, and consumption to target individual users
Combine demographic data with profiles for more granularity to drive fully personalized offers and advertisements
Provide tailored subscriber journeys and experiences to better connect with your audience
Synamedia is the number one global provider of video platform and delivery solutions for pay TV operators. Bringing together video-industry expertise, decades of experience, and leading technology, we understand the challenges and pressures you face in running video platforms. Aligned with global industry metrics and local business rules, our Synamedia Clarissa solution incorporates that understanding with end-to-end video ecosystem visibility to turn your data into insights. By shifting our role from data vendor to data partner, we enable you to increase customer engagement and satisfaction, grow revenue, and capture more value from advertising to bring your business to another level.
Next Steps
Learn more about Synamedia’s Clarissa. To book a live presentation or for more information, contact us.
