Synamedia Clarissa insights are offered as separate and complementary applications which are built on the foundation of the Clarissa Data Warehouse.
Clarissa provides actionable insights across four main areas:
Audience Insights is focused on helping you understand the people behind the screens so that you can tailor content, advertising, UI or any part of the experience for them
Content Insights is focused on providing insights on how content is consumed on your platform across different service types (Linear, VOD, DVR) and different devices.
App Insights is focused on providing insights on the navigation and content discovery journeys users are making on the platform
Operational Insights is focused on providing insights into service or application errors experienced by the user.
Synamedia Clarissa can develop insights from multiple data sources, such as the Clarissa Client Library for client devices (Web, iOS, Android, etc.) as well as other third-party sources to give providers a comprehensive view and understanding of their business. This data is then transformed into consistent metrics that drive intuitive dashboards for all types of users.
As global leaders in the delivery and provisioning of video services and technologies, Synamedia understands the challenges and the pressures that video providers face in running their platforms. Unlike the web-centric analytics companies, who provide the same solution for an ecommerce website or a gaming app, the Synamedia Clarissa solution is focused on the video market and is aligned with global industry metrics and local business rules.
