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Monthly Aggregates on content
Monthly feature in Clarissa enables users to view trends and provides insights into user behavior on content consumption patterns with historic data.
“Monthly” filter available in Content Insights allows selection of past 3 months from the dropdown. All the metrics and views are aligned to the month selected across additional dimensions like device group, device type, session type, channel and content.
Monthly feature is a very powerful feature to view trends over time and observe the patterns in content consumption behaviors which inform the content acquisition strategy. Content campaigns can be measured using the monthly feature.
E.g., If a new series – House of dragons is released 2 months ago and the content team wants to compare how many households are continuing to watch newer episodes, then using the Monthly feature, the required metrics and be obtained and compared to analyze the consumption patterns.
Comparison sheet enables the comparison of various metrics across multiple dimensions. With Monthly feature made available, the comparison can span across past 3 months of data which makes it easier to compare ang get a single view of compared metrics and dimension over the historic data.