Experience Manager is Synamedia Go’s no-code configuration and orchestration layer that allows operators to define, manage, and evolve the end-user experience across all supported devices.
It enables teams to control how content is presented, organized, and discovered, as well as how the application behaves when users interact with it—without requiring client application updates or code changes.
Content presentation and structure Define how content is surfaced across screens using curated and automated swimlanes bound to catalogs, metadata, and user preferences.
Navigation and interaction behavior Control what happens when a user interacts with content or UI elements—such as starting playback, opening a details page, navigating to the TV guide, or moving to another screen.
Swimlane curation and automation Create over 30 swimlane types (Editorial, On Demand, Recent, Linear TV, Recommendations, and mixed types), populated either manually or automatically through rule-based associations tied to ingest logic and metadata.
Consistent multi-device experiences Publish and update experiences centrally and apply them uniformly across all supported screens and devices.
Experience Manager is accessed through OpsHub, Synamedia Go’s operational console, and provides a single, cloud-based interface for managing experience configuration. Changes are applied dynamically and reflected in real time across client applications.
At a high level, Experience Manager answers the question: “What does the user see, and what happens when they interact?”
Experience Manager is designed to give operators direct control over the viewing experience, reducing dependency on development teams and accelerating iteration.
Key benefits include:
Faster UI and merchandising updates without app releases
Consistent experiences across devices with contextual variation
Clear separation between content management and experience design
Ability to tailor experiences by region, device type, or user profile
This makes Experience Manager a critical tool for editorial, product, and operations teams responsible for engagement and discovery.
Experience Manager controls the structure, layout, and behaviour of user-facing UI components. Operators can configure:
Top Menu Navigation – Define primary navigation entries across content types and features
Channel Lists and Groupings – Organise channels by genre or editorial theme
EPG TV Guide Rails – Structure programme guides and schedule-based browsing
Linear Content Rails – Display live or scheduled programmes from EPG data
VOD Content Rails – Surface on-demand assets from assigned catalogues
Editorial Rails – Curated collections defined by operators
Algorithmic Rails – Recommendation-driven rows such as “Recommended for You” or “Most Popular”
Continue Watching
Recently Watched Channels
Favourites
Profile-based recommendations and discovery rows
Live Player Screen Layout – Control UI elements shown around live playback
All configured elements respect catalogue rules, entitlement policies, and user context.
Experience Manager configurations are organised into hierarchical structures called EM Trees.
An EM Tree defines:
The overall layout of the experience
Navigation hierarchy
Which rails and UI elements appear, and in what order
Each EM Tree can be:
Assigned to one or more catalogues
Dynamically updated and republished
Reused across device types, with contextual adaptation
This approach allows operators to maintain a consistent experience while still tailoring presentation for:
Different regions
Different devices (mobile, TV, web)
Different user profiles (default, kids, guest)
One of the defining characteristics of Experience Manager is that UI changes do not require client application updates.
When an EM Tree is modified:
Changes are published centrally
Client applications automatically reflect the updated experience
No app store submission or redeployment is required
This enables rapid experimentation, seasonal updates, promotions, and editorial adjustments with minimal operational overhead.
Experience Manager works in close alignment with Catalogues:
Catalogues define what content is available to a user
Experience Manager defines how that content is presented
Content rails configured in Experience Manager can combine:
Linear events from EPG schedules
VOD assets from assigned catalogues
Editorial selections
Recommendation outputs
This separation ensures content availability and commercial rules remain enforced, while experience presentation remains flexible.
Experience Manager is accessed via OpsHub
It is typically used by:
Editorial teams
Product owners
Operations teams
While OpsHub also manages policies, channels, and entitlements, Experience Manager focuses specifically on the end-user experience layer.
Experience Manager is the experience orchestration layer of Synamedia Go. It empowers operators to design, control, and continuously improve how users browse, discover, and interact with content—without code changes or client redeployments.
For new users, Experience Manager should be understood as:
'The tool that defines what the service looks like and how users move through it.'
Introduction to Experience Manager
