Synamedia Iris Ad Manager supports various targeting options for your campaigns and line items. Such targeting helps you to determine how and where your ads are being served. Targeting narrows down who sees your advertisements and helps your advertisers to reach their intended audience, instead of targeting to any user from any location.
In Iris Ad Manager, you can apply targeting by using the targeting panel. The targeting panel is available in the campaign and line items, and already includes other types of targeting.
The geotargeting feature enables users to target a line item for one or more specific geo location. This allows advertisers to buy the user's inventory based on geo locations. This targeting can be done in three different levels, with relationships between them:
Targeting by country: This limits the line item to one or more countries. The user can choose one or more countries at a time or exclude countries.
Targeting by region/state: This limits the line item to one or more regions or states – related to the included country. The users can choose one or more region/state at a time or exclude some regions or states.
Targeting by city: This limits the line item to one or more cities - related to the included country. The users can choose one or more cities at a time, or exclude some cities.
The following applies to the geotargeting feature:
The feature is currently supported for OTT VOD and OTT Linear types of inventories.
Supported only with Campaign API v2.
You can include or exclude multiple geolocations to the same line item or campaign, as well as combine other types of Targeting with Geo Targeting. For hierarchy and connection between country, state, and city, when adding a campaign, the campaign ingest service will verify the following: Whether country, regions, and cities from the geo targeting object appear in the locations database (DB). Iris Ad Manger uses the client IP header from the ad request to identify the client’s location. A third-party library is used to map the client IP with the specific location.
