Synamedia Iris is a unified and modular cloud Software as a Service (SaaS) solution that allows you to deliver targeted video ads across all screens, services, and networks. As an addressable advertising solution, Synamedia Iris helps you to reach highly targeted audience segments, unify campaign management for all inventories and devices, and optimize campaign performance to increase your revenue and business value.

Synamedia Iris supports programmatic, direct-sold, or mixed ad campaigns.

Ad Manager Interface

Using a single Ad Manager interface, you can effectively manage campaigns, inventory, asset, and audience segments. You can scale up your campaigns to cover a wide-range of devices without requiring bespoke client integration with Iris Server-Side Ad Insertion (SSAI).

You can also insert and replace ads on HTTP live streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) seamlessly, leverage transcoding and Content Delivery Networks (CDN) for creatives and delivery, collect data on successful ad insertions, and provide accurate and reliable reporting.

Ad Blocking Features

You can also block certain categories of ads from appearing on the publisher's Video On Demand (VOD) or linear stream to ensure that ads are appropriate and relevant to their audience. In a similar vein, the Ad domain blocking feature allows you to block ads from specific advertisers or brands from appearing in your video streams.

Custom Reporting and Log-Level Measurements

Besides managing campaigns, inventory, audience segments, the modules in Synamedia Iris can also unify your reporting and forecasting objectives for campaign optimization. Reporting includes custom reporting (campaign performance, revenue, and impression quartile views), log-level measurements (impressions and tracking beacons), and broadcast decisions (uses national pane data).

Forecasting Ad Opportunities

Synamedia Iris forecasting is designed to help customers predict the availability of ad opportunities over a given period in the future. Forecasting uses historical data and trends to allow customers to plan and optimize available ad space and make informed decisions about order acceptance, pricing, targeting, and campaign delivery.

Conclusion

In short, Synamedia Iris is the ideal cloud-based platform for managing campaigns, targeting, assets, and reporting across linear and digital inventory.

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