Understanding what your subscribers are watching, where they are watching them and how they are consuming this content. Content Insights helps you understand the difference in viewing patterns between the living room 10 ft experience to the OTT device experience. These insights can drive your content licensing strategy for different devices and enable you to be more strategic about your license spend. Another key area where Content Insights can drive more value is to understand the viewing habits and preferences of your high ARPU segments to identify opportunities for upsell, and to ensure that the right kind of content is acquired to meet the needs of this segment. Viewing history and viewing statistics are key to having a data driven content procurement strategy.

The Content Insights application comprises of four sheets that focus on different analysis areas:

• Summary

• Reach

• Trends

• Value