Pre-Launch Validation

Before launch, operators typically validate:

• Entitlement enforcement

• Catalogue visibility

• Playback policies

• Personalisation behaviour

• Regional and device targeting

Post-Launch Evolution

After launch, operators can:

• Update UI and discovery daily

• Add new catalogues or regions

• Enable advanced tiers (Go-Plus, Go-Smart, Go-Shorts)

• Introduce new monetisation models

All without service disruption.