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Content Insights deliver different metrics based on the active user base across all devices and how content is being consumed on the platform. When we refer to the active user base this is the number of customers within the selected time period that have generated a viewing session.
We define a viewing session as one minute or more viewing of a live programme, recording, or VOD asset on any device within a subscriber’s household.
Additional metrics and insights include:
Metric
Description
Average viewing duration
Daily viewing trends split by OTT, STB and by service type (live, VOD, DVR)
Delta in reach captured weekly, monthly, or specified time-period
Channel ranking
Captures the ranking of channels based on duration spent on channel and return to channel.
Channels ranked by reach in their popularity
Potential to recommend grouping of channels into packages to increase reach of the lower ranked ones
Content ranking
Captures the most viewed content on Live, VOD and DVR
Splits this by genre/sub-genre and type of device
Captures the ranking with the extent of completion of the content to give a more complete view instead of peaks for a specific interval
Genre-based content analytics
Identifies trends within genres on times of viewing and levels of engagement that vary by day-part, audience reach
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