overview
what's new
articles
Impressions are a count of the times an advertisement or media is shown on a device as part of a campaign.
Synamedia Iris Ad Manager allows you to view all pre-launch (draft), in-flight, pending completion, and completed campaigns along with the current status of the overall impression goal for each campaign.
Each campaign has a Sparkline graph that shows the delivered impressions from the original plan.
Synamedia Iris Ad Manager uses a tuned algorithm to manage campaigns for their entire duration to achieve the target impressions by the specified end date. The algorithm continuously plans, re-plans, and responds to inbound ad viewing data.
The data is received from digital delivery, operator audience panels, and national audience panels dealing with a variety of reporting latencies ranging from seconds to several days.
The Synamedia Iris Ad Manager algorithm uses available data sources to report, track, and adjust in-flight campaigns with a goal of always hitting 100% of the target impressions by the end date. If the Synamedia Iris Ad Manager algorithm sees excessive deviation from the plan that cannot be recovered, then this will be shown in the user interface against the specific campaign.
Synamedia Iris Ad Manager, by default, uses national panel data to reconcile ad impressions from broadcast-delivered addressable TV ads, even for connected STBs. This means that targeted ad impressions are measured consistently and proportionally extrapolated from the national panel sample.
This aligns with the accepted measurement currently in a market and how limited addressability, such as simulcast regionality, is also measured.
