Third-party tracking URLs are used to measure campaign metrics. These tracking URLs provide details about user interaction with a creative. In general, these tracking URLs are called Tracking Pixels, Tracking Beacons, or Tracking Tags. These URLs are sent from third-party advertising management tools to monitor the delivery of a campaign. Synamedia Iris Ad Manager supports the following tracking events:
Tracking URL | Tracked Activity Description |
|---|---|
Impression | The impressions viewed. The advertisements are displayed on consumer devices within the operator's broadcast or OTT content network. |
Start | When the first frame of the video creative plays for a subscriber. |
First quartile | The video creative plays up to 25% of its length. |
Midpoint | The video creative plays up to 50% of its length. |
Third quartile | The video creative plays up to 75% of its length. |
Complete | The video creative plays in its entirety. |
You can associate third-party URLs with the creative level using the Creative API. You can enter multiple URLs for each type of tracking. The following is an example:
"externalTracking": {
"impressions": [
{
"url": "http://example.com?event=impression"
},
{
"url": "http://example2.com?event=impression"
}
],
"events": [
{
"type": "firstQuartile",
"url": "http://example2.com?event=first"
},
{
"type": "start",
"url": "http://example2.com?event=start"
},
{
"type": "start",
"url": "http://example1.com?event=start"
}
]
}
Note: Synamedia Iris Ad Manager supports Macros for third-party URLs.
Related article:
Synamedia Iris Macros