Synamedia Go uses a decoupled architecture with a clear separation of responsibilities:

• Control Plane Manages users, households, profiles, catalogues, offers, entitlements, experience configuration, personalisation, and discovery logic.

• Data Plane Handles video delivery through ABR-capable pipelines, including packaging, encryption, streaming, and CDN delivery for live, linear, VOD, FAST, and short-form content.

This separation allows operators to evolve user experiences, monetisation, and discovery independently of video delivery infrastructure.