The Audience dashboard helps in analyzing audience insights across various parameters. The dashboard provides a clear overview of essential audience metrics that give stakeholders a quick understanding of audience engagement and content performance.

The separation of metrics by audience type (e.g., VOD, Linear) allows for a detailed analysis of different viewing behaviors, helping to tailor content strategies accordingly.

The Share of Viewing Duration by Device Group section allows you to see which devices are most popular among your audience. The dashboard segments viewing duration by session type (e.g., Live, VOD) and by genre, providing insights into content preferences.

Content Performance Tracking allows for a precise evaluation of what content is resonating with viewers. By including the content genre in the performance tracking, the dashboard makes it easy to compare how different types of content perform across various audience segments.

The Viewing Heatmap provides a visual representation of viewing patterns throughout the day, helping to identify peak viewing times. The heatmap allows for quick identification of when the audience is most engaged, enabling more effective planning for live events or promotional content.

This dashboard is a powerful tool for gaining a deep understanding of audience behavior, content performance, and engagement patterns.