The sheets available on the left navigation pane group different types of dashboards together based on the area being analyzed.
The Summary Sheet
The dashboard presents a summary of content insights for a specified duration. It focuses on key metrics related to household activity, device usage, and viewing behavior.
The pie charts and tables help with clear visualizations of breakdown of device type usage and detailed numeric data for each metric and content type.
The graph displays the count of active households and devices for the time specified. It indicates multiple device usage within households.
The Reach Sheet
The Reach sheet is intended to capture all the charts and metrics from the Platform and Content Sheets provided in the old Clarissa dashboard tool.
It provides a comprehensive overview of audience behavior and content performance.
The information available in Reach Sheet can help in :
Identifying popular content types and genres.
Learning viewing habits and device usage.
Understanding device preferences.
Tracking key metrics like average daily households and viewership duration.
The Value Sheet
This sheet focuses on channel-level metrics, including reach, viewership, and device usage.
The channel performance can be analyzed by:
Bar charts displaying channel importance based on the viewership.
Top channels based on reach and duration viewed.
Key percentages related to viewing duration.
Viewing duration across device types.
The Trends Sheet
Evaluates content reach, popularity (Top 5 Contents), and performance across different devices and platforms.
The dashboard helps in understanding trends by:
Comparing data points across different time periods, you can identify upward or downward trends in key metrics like total viewing, active households, and devices.
Monitoring the performance of different content types over time can reveal which content is gaining or losing popularity.
Tracking metrics like session type, device usage, and viewing duration can help uncover trends in how audiences are consuming content.