Subscriber

Users accessing the service through Account Credentials.

Household (HH)

A set of devices linked to an Account based on some attributes* which are used for Viewing Sessions on a regular basis.

Honest

A paying subscriber of the service who is not sharing their account credentials.

Sharer

A paying subscriber of the service who is sharing their account credentials with the Borrower.

Borrower

Non-paying subscribers using the sharer’s credentials to access the service.

Suspect

A potential sharer of the service where CSFEye is not certain if this subscriber is a sharer.

Active Account

An Account that has had at least one Viewing Session in the previous two (2) calendar months.

Viewing Session

A single instance of a configurable minimum duration (typically 1 minute) in which an Account has been used to access the Service.

Excess Viewing

The duration of additional Viewing Sessions which is calculated as the difference between (a) the duration of Viewing Sessions of a sharer Account and (b) the average duration of Viewing Sessions of a typical honest Account.

Score

Score represent the level of sharing - it is a metric that takes into account the duration of viewing, the number of HHs found and number of devices. Score will change as per account behaviours over time.

Normal Account Activity (NAA)

Represent the viewing duration of Honest accounts

Likely To Convert

Likely to convert is a tag we use if at least 2 HHs in the same account exhibiting similar or above typical viewing activity that we associate with normal accounts (NAA).