Browser Targeting in Synamedia Iris ad manager refers to the delivery of video ads to specific web browsers or browser versions. By tailoring video ad campaigns to target users based on the browser that they use to access online content, advertisers can optimize their ad delivery and reach their desired audience more effectively. Browser Targeting is supported in both programmatic and direct campaigns in Synamedia Iris Ad Manager, thus providing flexibility and customization options for advertising campaigns.

Browser Targeting Levels

Iris Ad Manager supports two different levels of browser targeting:

• Targeting specific browsers: Select one or more browsers that you want to target. This allows you to focus your video ad campaigns on users who use such specific browsers.

• Targeting Specific Browser Versions: Alternatively, you can choose to target one or more specific versions of a browser in addition to the browser itself. This level of targeting allows you to narrow down your audience by focusing on users who use such specific versions of a browser.

Exclusion Options

In addition to targeting specific browsers or browser versions, you can exclude certain browsers or versions from your targeting. This can be useful if you want to avoid delivering your video ads to users who use specific browsers or browser versions that may not align with your campaign goals. By utilizing the Browser Targeting feature in Iris Ad Manager, you can effectively reach your desired audience by tailoring campaigns to specific browsers or browser versions.