Dayparting refers to the strategy used to schedule ads at certain times of the day or on certain days of the week to align with content requirements and to reach the intended audiences.

Dayparting is a widely used advertising strategy to display ads to specific customer segments belonging to the broadcast, OTT, and live streaming platforms. For example, you may choose to schedule ads for display from 6 PM to 9 PM on weekdays and from 10 AM to 3 PM. or 4 PM to 9 PM on weekends.

While creating a campaign, you can specify different times of the day, or days of the week, for ad displays.