Swimlanes in Synamedia Go define how content is organized and discovered across the user experience. Using Experience Manager, operators can curate and automate swimlanes to deliver relevant, consistent content across all supported devices.

Swimlanes can be:

• Editorially curated for full control over content placement

• Automatically populated using rule-based logic driven by ingest metadata, content attributes, and predefined rules

• Personalized using platform and user recommendations

Synamedia Go supports 30+ swimlane types, including Editorial, On Demand, Recent, Library, Linear TV, Platform Recommendations, User Recommendations, and mixed combinations.

With Experience Manager’s Information Architecture framework, operators can publish and update swimlanes dynamically from a single, cloud-based interface, ensuring a seamless and consistent experience across screens while scaling efficiently.